Photo: EFE
CNN has signed a multi-year partnership with Google to explore the use of generative artificial intelligence across its news platforms, with the broadcaster receiving compensation for the use of its content in AI products. The agreement was announced on October 15.
Under the deal, CNN will grant Google enhanced rights to its content for experimental features designed to increase audience engagement and explore new ways of accessing and consuming journalism. The financial terms and the specific Google products involved have not been disclosed.
“With this partnership, we’re unlocking new pathways for audiences to access CNN’s unparalleled journalism while being compensated for the delivery and use of our unique intellectual property in connection with AI products,” said Sam Felix, CNN’s senior vice president of strategic partnerships and business development.
CNN said the agreement aligns with its AI strategy, which prioritizes protecting its intellectual property while exploring new commercial opportunities.
The partnership is part of Google’s broader News AI pilot program, which now includes more than 400 publications worldwide. Participating publishers are paid for licensing content used in experimental AI features, including in-depth article summaries and customizable audio briefings. Google says these features include attribution and direct links to original sources.
The deal comes as media organizations increasingly seek to protect their content from unauthorized use by AI companies. On October 12, The New York Times, Agence France-Presse and The Economist joined the SPUR coalition, which advocates for publishers’ rights and consent-based use of content. The coalition now represents more than 80 members across over 20 countries.
